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Show Dates

Upcoming Shows:

2024 - London Motorcycle Show, London Excel 16-18th February 2024 - Stand R527

2024 - London Motorcycle Show, London Excel 16-18th Feb 2024


WINNERS of Motorcycle Live 'Best Non-Manufacturer Experience 2021 - Helmet City

03/10/2022 - Text from Finlay McAllan, Managing Director of Motorcycle Live :
"The winners of Motorcycle Live’s ‘Best in Show’ 2021 awards have been announced following visitors to Motorcycle Live, in association with Bikesure Insurance, casting their votes.

Motorcycle Live 2021 welcomed a record 55 manufacturers and boasted more new product reveals than ever before. Visitors had nine opportunities to get to two wheels and there was chance for the whole family to get involved. New for 2021 was the Electric Feature, offering visitors the chance to test some of the latest electric bikes, scooters and bicycles on a dedicated indoor track.

BMW Motorrad UK scooped a double win, taking the trophy for both ‘Best Manufacturer Stand’ and ‘Best Manufacturer Experience’. BMW showcased its full 2022 model range - from the new R 18 Transcontinental to the all-electric CE 04 - as well as one-off R 18 customs and M 1000 RR race bikes fresh from the 2021 British Superbike season. Crowds were wowed by the ‘Make Life A Ride’ live action arena where some of the UK’s best on-and off-road experts showed riders how to best enhance their capabilities.
Winning the award for ‘Best Non-Manufacturer Experience’ was Helmet City who impressed visitors with its knowledgeable staff and extensive product line-up, selling ‘everything apart from the bike’.

Scott Grimsdall, Head of Marketing of BMW Motorrad UK, said: “Motorcycle Live has always provided us with a great opportunity to interact with large numbers of current and prospective customers, so we’re particularly grateful to win both the ‘Best Manufacturer Stand’ and ‘Best Manufacturer Experience’ awards for the latest show. I’d like to thank all of those who voted for us, and those who took the time to experience our products and live demonstrations at the NEC. It took an enormous amount of effort and commitment from the team, and we’re extremely proud of what they achieved.”

Jennifer Holmes, Director of Helmet City, added: “After over 15 years of exhibiting at Motorcycle Live, we are thrilled to have been given this award and it’s testament to the dedication of all our staff. We have always put safety first when fitting helmets correctly, giving our customers honest advice and, of course, giving our best price. Thank you to everyone who voted for us.”

Finlay McAllan, Managing Director of Motorcycle Live, commented: “While it was a year filled with uncertainty for visitors and exhibitors, one thing that we were certain of was that we were going to make sure everyone had the best experience they could. I want to say a big thanks to all those who worked hard to achieve that, and we look forward to seeing you all in 2022!”

Motorcycle Live 2022, in association with Bikesure Insurance, will take place at The NEC, Birmingham, between 19-27 November 2022. See you there!"



2023 - Motorcycle Live, NEC Birmingham : 18-26 November 2023

2023 - Motorcycle Live, NEC Birmingham 2023 : 18-26 November 2023

2023 - London Excel Motorcycle Show : 17-19 February 2023

2023 - London Excel Motorcycle Show : 17-19 February 2023

2022 - Motorcycle Live Birmingham



Motorcycle Live 2021 is GO!!


 Helmet City are very disappointed not to be at the NEC this year meeting our customers face to face, offering incredible discounts and special offers on Helmets, so instead we are going to be offering some fantastic deals on our Website during Motorcycle Live Online – 21st-29th November 2020.

Our lucky customers can now get discounts on even more products like Jackets and Trousers, Boots and Gloves, Security and Accessories and LOADS more, all from the comfort of their own home!

Helmet City have FREE UK Delivery on EVERYTHING!

Now you can have the chance to win a HJC RPHA-70 Balius Helmet in either White, Blue or Black (RRP £379.99)

(Competition runs until 2nd December 2020 and is run by Motorcycle Live Online)


Helmet City - See us on Stand 3C25 in Hall 3


Helmet City - See us on Stand 3C25 in Hall 3


Helmet City - See us on Stand R560


Helmet City in Hall 3, Stand 3C30 & 3C25 at the NEC


2018 London Motorcycle Show






Previous shows:

Helmet City at Motorcycle Live 2016

Helmet City at Motorcycle Live 2016

Helmet City are exhibiting at Motorcycle Live at the NEC Birmingham again this year, Hall 3 Stand 3B30. We will have HUNDREDS of top line helmets on sale, including Shoei, Arai, Shark, Schuberth, Bell, Nolan, X-Lite and more, plus jeans, gloves and boots!

We will also have a very large range of the 2017 Helmets from Shoei.


MCN London Motorcycle Show
ExCel London
** Stand R650 **


Opening Times:
Friday: 10am – 5pm
Saturday: 9am – 6pm
Sunday: 9am – 5pm

ExCeL London
One Western Gateway
Royal Victoria Dock
E16 1XL



Motorcycle Live - 28th Nov to 6th Dec 2015
NEC Birmingham
** Hall 3, Stand 3B40 **


Click here to go to the Motorcycle Live Homepage


Freestyle Motocross returns to Motorcycle Live!
Freestyle Motocross makes a huge return to Motorcycle Live this November as the godfathers of craziness ramp-up for what’s set to be the biggest, loudest and most insane show to ever hit one of Europe’s most successful Motorcycle shows.






Finished shows :-


London Motorcycle Show 13th-15th February 2015

** Stand R670 **